%0 Journal Article %@ 1929-073X %I JMIR Publications %V 11 %N 2 %P e38886 %T A New Approach to Enhancing Engagement in eHealth Apps %A Oakley-Girvan,Ingrid %A Docherty,John P %+ Research, Value and Strategy, Medable Inc, 525 University Ave, Suite A70, Palo Alto, CA, 94301, United States, 1 877 820 6259, Ingrid@medable.com %K user engagement %K eHealth %K attrition %K adherence %K apps %K app design %K user experience %D 2022 %7 9.11.2022 %9 Viewpoint %J Interact J Med Res %G English %X This viewpoint presents a 3-phase conceptual model of the process of user engagement with eHealth apps. We also describe how knowledge gleaned from psychosocial, behavioral, and cognitive science can be incorporated into this model to enhance user engagement with an eHealth app in each phase of the engagement process. %M 36279587 %R 10.2196/38886 %U https://www.i-jmr.org/2022/2/e38886 %U https://doi.org/10.2196/38886 %U http://www.ncbi.nlm.nih.gov/pubmed/36279587