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Characterizing e-Cigarette–Related Videos on TikTok: Observational Study
We labeled the attitude of each video as either provaping or antivaping. A video was labeled as “provaping” if it supported e-cigarette use or vaping, such as showing a vaping scene, e-cigarette promotion, e-cigarette customization, or argument for the benefits of vaping. A video was classified as “antivaping” if it discouraged e-cigarette use or vaping, such as listing potential health risks with vaping.
We categorized each provaping video into six video categories based on previous studies [17,24].
JMIR Form Res 2023;7:e42346
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Exploratory Analysis of Electronic Cigarette–Related Videos on YouTube: Observational Study
This study aimed to characterize the e-cigarette–related You Tube videos by identifying provaping and vaping-warning videos and comparing their content and user engagement.
Interact J Med Res 2021;10(3):e27302
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