Impact of Emotional Support, Informational Support, and Norms of Reciprocity on Trust Toward the Medical Aesthetic Community: The Moderating Effect of Core Self-Evaluations
Impact of Emotional Support, Informational Support, and Norms of Reciprocity on Trust Toward the Medical Aesthetic Community: The Moderating Effect of Core Self-Evaluations
Jyh-Jeng Wu
1
, Prof Dr ;
Haider A Khan
2
, PhD Managment Scienc ;
Shu-Hua Chien
3
, PhD (Marketing) ;
Yu-Peng Lee
1
, MBA
1
Department of Business Management, National United University, Miaoli, Taiwan
2
John Evans Distinguished University Professor of Economic, Josef Korbel School of Int'l Studies, University of Denver, Denver, CO, United States
3
Department of Insurance and Finance, National Taichung University of Science and Technology Taichung, Taichung, Taiwan
Corresponding Author:
-
Jyh-Jeng Wu, Prof Dr
-
Department of Business Management
-
National United University
-
1, Lien-Da, Kung-Ching Li
-
Miaoli, 36003
-
Taiwan
-
Phone:
886 373618
-
Fax: 886 372229
-
Email: jjwu@nuu.edu.tw