This paper is in the following e-collection/theme issue:

Health Services Research (409) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1553)

Published on in Vol 9, No 1 (2020): Jan-Mar

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/14546, first published .
A Strategic Imperative for Promoting Hospital Branding: Analysis of Outcome Indicators

A Strategic Imperative for Promoting Hospital Branding: Analysis of Outcome Indicators

A Strategic Imperative for Promoting Hospital Branding: Analysis of Outcome Indicators

Authors of this article:

Gow-Jen Shieh1 Author Orcid Image ;   Shi-Liang Wu1 Author Orcid Image ;   Che-Fu Tsai1 Author Orcid Image ;   Chi-Sen Chang1 Author Orcid Image ;   Tsung-Hung Chang1 Author Orcid Image ;   Ping-Wing Lui1 Author Orcid Image ;   Yuh Yao1 Author Orcid Image ;   Wayne Huey-Herng Sheu1, 2, 3, 4 Author Orcid Image
Article Authors Cited by (4) Tweetations (1) Metrics

Gow-Jen Shieh   1 , PhD ;   Shi-Liang Wu   1 , MS ;   Che-Fu Tsai   1 , MS ;   Chi-Sen Chang   1 , MD, PhD ;   Tsung-Hung Chang   1 , MD ;   Ping-Wing Lui   1 , MD, PhD ;   Yuh Yao   1 , MS ;   Wayne Huey-Herng Sheu   1, 2, 3, 4 , MD, PhD

1 Department of Top Hospital Administration, Taichung Veterans General Hospital, Taichung, Taiwan

2 Department of Medicine, School of Medicine, National Yang-Ming University, Taipei, Taiwan

3 School of Medicine, National Defense Medical Center, Taipei, Taiwan

4 Institute of Medical Technology, College of Life Science, National Chung-Hsing University, Taichung, Taiwan

Corresponding Author:

  • Wayne Huey-Herng Sheu, MD, PhD
  • Department of Top Hospital Administration
  • Taichung Veterans General Hospital
  • No. 1650, Section 4, Taiwan Boulevard
  • Taichung
  • Taiwan
  • Phone: 886 4-2359-2525 ext 2005
  • Fax: 886 4-2359-2728
  • Email: whhsheu@vghtc.gov.tw