This paper is in the following e-collection/theme issue:

Health Services Research (409) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1553)

Published on in Vol 9, No 1 (2020): Jan-Mar

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/14546, first published .
A Strategic Imperative for Promoting Hospital Branding: Analysis of Outcome Indicators

A Strategic Imperative for Promoting Hospital Branding: Analysis of Outcome Indicators

A Strategic Imperative for Promoting Hospital Branding: Analysis of Outcome Indicators

Authors of this article:

Gow-Jen Shieh1 Author Orcid Image ;   Shi-Liang Wu1 Author Orcid Image ;   Che-Fu Tsai1 Author Orcid Image ;   Chi-Sen Chang1 Author Orcid Image ;   Tsung-Hung Chang1 Author Orcid Image ;   Ping-Wing Lui1 Author Orcid Image ;   Yuh Yao1 Author Orcid Image ;   Wayne Huey-Herng Sheu1, 2, 3, 4 Author Orcid Image
Article Authors Cited by (4) Tweetations (1) Metrics

Journals

  1. Chu W, Shieh G, Wu S, Sheu W. Use of Facebook by Academic Medical Centers in Taiwan During the COVID-19 Pandemic: Observational Study. Journal of Medical Internet Research 2020;22(11):e21501 View
  2. Schiavone B, Vitale A, Gallo M, Russo G, Ponticelli D, Borrelli M. Overview of Facebook Use by Hospitals in Italy: A Nationwide Survey during the COVID-19 Emergency. International Journal of Environmental Research and Public Health 2021;18(14):7225 View
  3. Medina Aguerrebere P, Medina E, González Pacanowski T. Building smart brands through online and artificial intelligence tools: A quantitative analysis about the best hospitals in Spain. Online Journal of Communication and Media Technologies 2024;14(1):e202407 View
  4. Medina Aguerrebere P, Medina E, Gonzalez Pacanowski T. The Role of Smart Technologies in French Hospitals’ Branding Strategies. Journalism and Media 2024;5(1):92 View